An Interview With Jake Allen - Opes Robur’s Founder

1- Hello Jake, can you please tell us a bit about you?
I’m 23 years old and the managing director of Opes Robur Jewellery in Mayfair, London.

2- What are your focus areas and why?
We want every customer to be excited when they receive and wear a piece of Opes Robur jewellery. Our main focus is to create incredibly unique pieces whilst only using the highest quality materials. We support individuality and believe in setting trends rather than following them.

3- Where do you think you are making an impact?

I think we have really changed the way people go about choosing their accessories. Rather than looking at what everyone else is wearing and then choosing the same, we encourage people to be bold and wear something completely different. We wanted to push the boundaries of what can be seen as beautiful, take for instance the classic ‘slave bracelet’, this was something originally used for a completely different and horrific purpose but we want to prove that even something like this could be made into something beautiful. We keep all of our pieces very simple in design, but at the same time complex in functionality. For instance; our signature cuff bracelets are designed to allow the wearer to mix and match colours, making them an accessory that can be worn for a variety of occasions.


4- Can you tell us about your business “Opes Robur”?


Timeless Jewellery, Pieces You Will Wear For A Lifetime. Beauty In Its Most Simplistic Form, Opes Robur Create Timeless & Unique Jewellery Carefully Crafted Using Only The Finest Materials Sourced From Around The Globe. With An Emphasis On Bold & Industrial Styles, Many Pieces Are Meticulously Crafted Using Many Different Components. With Its Beautiful, Stand Out Pieces, Opes Robur Has Been The Chosen Brand Of Many Celebrities & Public Figures From Around The World.

5- What were some of the biggest challenges you encountered while working to launch it?
I think one of the most difficult things was to be able to source the quality of materials we wanted to use and at the same time find someone that would be willing to work with them for us. We wanted to be able to bring our collections to as many people as possible without compromising on the quality. Each of our pieces is meticulously hand-checked by our team before it is shipped out. Another challenge was keeping in line with our original launch plan and desire for the direction of our brand. Once you start receiving interest from stores, fashion buyers and distributors it becomes difficult to keep focused on the end goal and not just go with them all for the short term success. We were and still are determined to remain one of the worlds most exclusive jewellery brands and therefore we are highly selective in where our collections are sold.


6-What are your main products and what makes you unique?


We are best known for our signature screw cuff collection. This features pieces handcrafted from titanium steel and then finished in a variety of precious metal platings. This combination allows our products to be worn by individuals with sensitive skin. We use only the best techniques and the finest gold with a thick layer of 3microns on every piece. The collection is incredibly unique with the 2 piece design. The Opes Robur screw cuff also allows for interchangeable screws, allowing the wearer to mix and match colour combinations.

7- Where do you see the company in the next 5 years?
In the next few years we hope to bring our collection to more individuals around the world. We are currently working with a fantastic company in the GCC to bring our collections to Dubai, Abu Dhabi, Saudi Arabian and Egypt and another distributor in Africa bringing our collections to stores across Nigeria.

8- What can you tell young entrepreneurs who are pursuing their dreams?
“Don’t think. Thinking is the enemy of creativity. It’s self-conscious and anything self-conscious is lousy. You must not try to do things, or think about things. You must simply just DO THINGS”. I think this quote is great. It’s easy to get caught up in the planning of your business, making sure every little detail is correct and before you know it, you’ve wasted months thinking about your dream and aren’t any closer to achieving it. You will make mistakes, but without these mistakes, you will learn nothing. It’s these exact mistakes which help shape you as an entrepreneur. At the end of the day, it’s better to have the issues at the start rather than 2 years down the line!

9- What are you most excited about at the moment?
We have a lot of new pieces lined up for the coming season which I can’t wait to launch. We’ll be introducing a new core collection of necklaces along with more solid silver stacking rings. I’m also excited about our expansion plans to base ourselves on the ground in a variety of new countries and regions, bringing us closer than ever to our international clients.

10- The last word or final thoughts?
“Think big and don’t listen to the people who tell you it can’t be done or that you shouldn’t try it. I can think of nothing worse or more boring in life than fitting in.”